the weakest link in the industry. However, when
used and explained properly to your prospective home
buyer, the numbers can become you stongest selling
Stop hiding behind
excuses about "tough prospects" and "down markets" and
exemplify a new way of talking about home ownership that will
have your customers asking you for the
Let's face it - buyers exect you to know the numbers.
Luckily enough, John's book makes mastering the numbers a
and salespeople can’t compute numbers in their heads, even
though mathematical figures are crucial in this business.
Financing is much more than just the price of a home. The
numbers are greatly involved with the sale, including:
rent-to-own, tax deductions, appreciation, up-selling, and
true cost of ownership. However, only 2% of all salespeople – the sales
masters – truly understand the numbers and use them as their
have been told time and time again that customers buy on
emotion and justify with logic.
Unfortunately, the profound
meaning of that concept remains a mystery to most
interactive book dissects that vague notion
and explains the science of using “The Closing Numbers”
to increase your sales.
Learn what it means to
understand the numbers and quit using pre-printed
Closing Numbers, John Palumbo reveals
Tactics for overcoming
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